​Minpro Recycling

transforms complex waste challenges into smart, sustainable solutions, taking the recycling of hazardous waste to new heights. Their goal is to stand out as a trustworthy and professional partner in an industry often marked by unreliable players.

Minpro turned to me to develop a new visual identity that would convey trust and credibility, helping to position them as a leading, reliable force in the industry.

​While bringing that vision to life, I also wanted to find a way to capture the recycling process yet avoiding the clichéd symbolism often used within the recycling industry.

Logo design

​I designed the mark in the shape of a hexagon, a geometry that evokes a shield or a badge, conveying stability and safety. To echo the different stages of the recycling process I divided the shape into segments which can be seen as transparent compartments.

​​​This way the mark also plays with perspective, forming an optical illusion of a cube or a box, symbolizing Minpro’s “complete solutions” approach. ​The result is a distinctive mark and a logo that radiates trust while mirroring the layered work that Minpro Recycling do.

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The full project included

​Logo design
Brand guidelines
Stationery design
​​Marketing materials
​Responsive website

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Pattern

A subtle pattern is a great asset for
presentation backgrounds, folders,
​envelopes and websites.

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Color palette

Six nuances of blue, inspired by the sea and the sky, communicates trust and conveys the environmental approach of ​Minpro Recycling,

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Logo versions

The logo exists in two versions, filled
and outlined, for optimal performance
​in every environment.

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